JBR believes in an independent attitude and a multidisciplinary approach, together with the client. In the past I was just such a client and was not only impressed by intellectual prowess but also by the practical applicability of proposals. These days, the challenges for businesses are greater than ever, which calls for vision and focus.
For creativity and proactive action, based on a company’s own strengths and potential. Now that I’m on the other side of the table, I’m able to bring a great deal of experience, particularly in the sectors in which JBR is active.
I also believe in giving innovation a central role.