case Development new portfolio services -



Our Cases

Development new portfolio services


Retail energy company looking for value-added services.


On the brink of disruptive regulations aimed at encouraging competition, a leading Dutch energy company focused its retail strategy on developing value-added services to customers to strengthen its future business position. JBR carried out a thorough strategic assessment of three potential retail markets, including customer needs, market potential, competition and stakeholders.

Customer's dilemma

Is it possible to create a country-wide offer and, as a result, will that lead to a long-term relationship with the customer?

Our contribution

JBR prepared a shortlist and profile of potential acquisition candidates in order to obtain a position in different markets. The project findings were based on market interviews, desk research and reviews with senior and middle management of the retail division. The project ended with an integrated business appraisal of the prime market and investment opportunities, and was completed with the most important recommendations to take the business forward.

The result

An extensive description of the various markets with an overview of the opportunities and risks for our client. An inventory of possible take-over targets and a decision document listing all relevant considerations.