Local provider of engineering solutions requires market intelligence.
A local branch of a leading provider of engineering solutions has been witnessing declining revenues in its main market areas. The company has already improved its organisation and installed an enthusiastic new management team. The company now wants to improve its commercial power and actively approach ‘the market’.
What are the main opportunities within the area, from the perspective of providing engineering solutions to utilities and industrial companies? What competencies are needed to be able to grasp these opportunities?
A detailed market analysis was made, based on desk research, our own industry experience and conversations with the management team. Part of the analysis was a framework to identify chances, based on the competencies of the client and the influence of the credit crunch on possible targets.
New insights in market size and opportunities combined with a framework to distinguish between real chances, and opportunities that are not realistically attainable.