Reviewing the current strategic position and market developments to formulate future strategic direction.
Our client is one of the worlds leading producers of deep-frozen products. It recently expanded its product range with a new retail concept in various European markets. Although the company performed financially above benchmark, management asked for a review of the strategic position within the retail segment. This strategic review could be used to have a better base for future strategic decisions.
How to remain profitable in the competitive European deep-frozen products market.
We carried out an extensive market analysis based on internal data and a series of market interviews. Additional desk research gave the team a good perspective on future developments within the various segments. In close cooperation with the management team, we evaluated the findings and impact, and developed the most attractive and feasible strategy.
A clear strategic decision document on the positioning and room for improvements.