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Our Cases

Review strategic position

Engagement

Reviewing the current strategic position and market developments to formulate future strategic direction.

Background

Our client is one of the worlds leading producers of deep-frozen products. It recently expanded its product range with a new retail concept in various European markets. Although the company performed financially above benchmark, management asked for a review of the strategic position within the retail segment. This strategic review could be used to have a better base for future strategic decisions.

Customer's dilemma

How to remain profitable in the competitive European deep-frozen products market.

Our contribution

We carried out an extensive market analysis based on internal data and a series of market interviews. Additional desk research gave the team a good perspective on future developments within the various segments. In close cooperation with the management team, we evaluated the findings and impact, and developed the most attractive and feasible strategy.

The result

A clear strategic decision document on the positioning and room for improvements.